Big Pancake

I've never been much of an activist. But when Big Pancake came to me with their sights set square on this humble photo of Kerry's family-recipe miniature pancakes* – I saw it as a call to arms.

I talked here once about people trolling Flickr for free imagery in exchange for exposure and a photo credit. To Big Pancake's credit, it was not how they approached me earlier in the fall (to be honest, they didn't approach me at all; rather, it was an agency out of the U.S.). The ask was up-front and professional in nature – stating their interest, the end use and asking straight-up what it would cost.

Through some research and negotiation – and with the cook's permission (hesitant, but she did appreciate their tag line: pancake lovers unite) – I ultimately caved in to Big Pancake, and accepted their big pancakey cheque in the mail last week. You can now find an agency-modified version of the photo serving as the current background image for Bisquick's online kingdom (the best view can be had at the very bottom of the page). And I can safely say this is the strangest thing to have happened to me in a long time.

* I would like to stress that no Bisquick was involved in the making of the above miniature pancakes.